Branding & Identity
What is Branding?
Branding is so emo. Seriously, good strategic branding will illicit a feeling or mood deep in the gut of your audience. It's not physically tangible. Nope, it's a perception of what your company represents that's then re-enforced with verbal and visual cues from your visual identity. Simply put, it's your company persona, the values it stands for and the thing that sets you apart from your competition.
What is Identity?
Identity is the fun part! These are all the verbal and visual cues we mentioned earlier that convey the overall message to your customers. Logos, Colors, Typography, Iconography, Slogans and more all work in tandem to provide the visual aesthetic associated with your branding persona. Think of it this way, if branding is your super power, Identity is your super-suit that highlights your super power. So let's get you suited up!
We craft a brand strategy catered to your business and its target audience. We supply your company with a mulit-page style guide to keep your brand looking consistent across all facets of marketing. The style guide will include crucial brand elements such as: core brand values and mission statement, logo standards, any necessary image and photo guidelines, typeface usage, brand color specs/codes for print and digital. Feel free to contact us to find out more about our Branding & Identity services!
branding & Identity style guide